4/13/2023 0 Comments War dance haka text![]() ![]() ![]() STV went further and said that it disagreed that the haka "embodied spiritual beliefs" and that its research had shown it was a traditional dance of welcome and motivation. The ads, the company said, featured a "job seekers'" dance inspired by various traditional tribal warrior dances choreographed for STV. STV argued that it had not "crossed the line of showing disrespect" and felt the ads would not cause widespread offence. ![]() The Advertising Standards Authority received 11 complaints about the campaign, including five from New Zealanders, that the parodies of the haka and moko were culturally insensitive and offensive because of the spiritual significance they hold for the Maori people. The TV and cinema ads showed a group of workers performing the haka with the traditional lyrics changed to show them angrily demanding jobs.Īccompanying poster ads showed a man and a woman with recruitment slogans written on their faces in the style of Maori full-face tattoos, called moko. STV's ad campaign, by Scottish agency The Union, parodied the style of haka used by the All Blacks rugby team before international matches.
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